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Automotive
golfmk2parts.com
Watch the full case study video and explore the strategy, tools, and outcomes behind the project.
Overview
Golf Mk2 Parts serves a passionate niche: owners restoring and maintaining the classic VW Golf Mk2. The project focused on making a specialist parts catalogue easy to search, trust and buy from.
The challenge
Specialist parts stores live or die on findability and trust. Shoppers needed to locate exact parts quickly, confirm fitment, and feel confident ordering from a niche supplier.
The strategy
Improved catalogue structure and product naming so parts are easy to find, strengthened product pages with the details buyers check before ordering, and polished the overall store experience to build confidence.
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