All case studies
Shopify · Paid & Organic
Multi-Channel Attribution Strategy
Spend spread across Google, Meta and Direct with no clarity on which channel drove real revenue.
£21k
Direct Sales
£17k
Organic
2.11%
Conv. Rate
The Challenge
Spend spread across Google, Meta and Direct with no clarity on which channel drove real revenue.
Our Strategy
Rebuilt UTM architecture and cross-channel attribution to prioritise the highest-ROI mix.
Work Delivered
UTM strategy, paid restructure, organic uplift and channel-level reporting.
- UTM strategy
- Paid restructure
- Organic uplift and channel-level reporting.
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